Universal and Arvato expand supply chain

Arvato UK & Ireland has expanded its existing supply chain agreement with Universal Music UK to include e-commerce fulfilment and customer service direct to consumers.

Arvato will deliver music and merchandise to consumers internationally and provide product information, returns support and manage order queries via phone and email.

The agreement covers CDs, DVDs, vinyl records, headphones and clothing available on more than 70 artist stores including Lady Gaga, The Rolling Stones, Take That, Justin Bieber and Star in the Hood clothing. It also includes the Beats by Dr. Dre headphones series available on the Beats Official European e-commerce store.

Arvato aims to maximise Universal’s stock across multiple channels and improve turnaround times, by integrating Universal’s e-commerce order management systems with the existing B2B order management and warehouse management system in Arvato’s Milton Keynes facility. Integrated customer service will be managed from one of Arvato’s contact centres, located in Liverpool.