McDonald’s Europe is the single largest purchaser of Irish beef and one in every five hamburgers sold in McDonald’s across Europe every year is of Irish origin.
Around €110m worth of Irish beef was exported into the McDonald’s international supply chain in 2010, representing a €30m increase since 2007.
McDonald’s Restaurants of Ireland, which employs nearly 4,000 people in Ireland, today announced that grew its exports of Irish beef to €110m in 2010, up from €80m in 2007.
The company said it will commence use of the Bord Bia Certified Member mark on its new Ciabatta Deluxe product in recognition of the fact that McDonald’s Ireland sources all of its beef from Bord Bia certified Irish farms.
The product will go on sale in McDonald’s restaurants across the country from March 23rd 2011 until the beginning of May.
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